Dua Lipa is expanding her fashion career by taking on a new role as co-designer with Donatella Versace. This move marks a historic moment for the Versace brand.
Versace has taken a significant step forward in their partnership with Dua Lipa. The famous singer, who is known for her association with the brand, is now making her mark in the fashion industry by representing Versace’s front row, campaigns, and serving as both the opening and closing model. Moreover, she is co-designing a women’s wear collection with Donatella Versace called La Vacanza, which will be unveiled during an exclusive fashion show to be held in Cannes on May 23rd. This marks Dua Lipa’s first attempt at fashion design.
Versace has recently announced an exciting collaboration with singer Dua Lipa on their official page. The highly-anticipated collection will be released later this month and will be Dua Lipa’s first venture into the design world. As a close friend of the brand, she has teamed up with Donatella Versace to create a women’s wear collection called La Vacanza, inspired by luxurious summer getaways. Dua Lipa expressed her excitement about the collaboration and her gratitude towards Donatella and the entire Versace team for their support throughout her career. She is proud of the collection and can’t wait to debut it at Cannes.
Dua Lipa isn’t just a talented singer, she’s also proven to have a keen eye for fashion by successfully branching out into the industry in various roles. In 2017, Dua Lipa caught the attention of Donatella Versace at a Versus show in London, and since then, she’s been spotted wearing the brand’s clothing on numerous important occasions, from stage performances to red carpet events like the Grammy Awards and Met Gala. She’s even modeled on the catwalk and in advertising campaigns for the brand. Given their successful partnership so far, it’s clear that Dua Lipa and Donatella Versace will continue to collaborate and create strong communication effects together. By working with stars like Dua Lipa, Versace reinforces its brand image as a fashion powerhouse.
Versace is set to make a grand appearance once again at the 76th Cannes Film Festival, following the success of its Fall Winter 2023 collection showcased in Los Angeles. The Italian fashion brand managed to attract a star-studded front row during the event, which took place around the same time as the Oscars 2023 ceremony. In line with its reputation for drawing in A-list celebrities, Versace is looking to welcome more stars to the Cannes Film Festival for the La Vacanza collection. The collection is perfectly suited to the summer spirit of the beachside city, according to Donatella Versace. Interestingly, La Vacanza stands out from other collections as it follows the “See Now Buy Now” model, giving customers the option to purchase the designs in-store or online on Versace.com right after the May 23 show.