Although we may occasionally vow to cut down on our shopping habits, the event at David Yurman’s flagship store was not one to resist. Scarlett Johansson and the Yurman family threw a fun-filled cocktail party and shopping extravaganza at their store located on the corner of 57th Street and Madison Avenue.
A special gathering was organized to show support for the Lower East Side Girls Club, an organization that holds a meaningful place in the hearts of Johansson and the Yurman family. The famous actor from New York collaborated with the renowned jewelry makers to create unique designs, and the proceeds from the sales went to help this non-profit, which is based on community support.
As a native of Manhattan, Scarlett Johansson has always regarded (David) Yurman as an iconic brand in New York. During her teenage years and early adulthood, Johansson was captivated by the stunning women featured in Yurman’s campaigns, such as the timeless black and white images from the Peter Lindberg campaign. She always dreamed of working with the brand, making it a genuine aspiration for her. She shared these sentiments with Vogue.
Scarlett Johansson and the Yurman family have joined forces with a non-profit organization to revitalize New York after the lockdown. Their goal is to breathe new life into the city while supporting a cause close to their hearts. Johansson was drawn to the Lower East Side girls club because of its proactive approach in improving the lives of young New Yorkers. It was a natural fit as Evan Yurman’s wife, Ku-Ling Siegel, had been involved with the organization since 2013. Together, they hope to make a difference at the grassroots level and create positive change for the community.
As soon as the guests arrived at the main entrance of the flagship store, they were welcomed with a wide range of specialty cocktails and Champagne. Once inside, the enthusiastic shoppers chatted and mingled with each other while enjoying caviar and light bites that were passed around. In support of the noteworthy organization, the attendees generously contributed donations. The dazzling jewelry and blooming red florals created an elegant atmosphere, while an upbeat DJ provided lively music to enhance the ambiance. Furthermore, Johansson looked stunning in an Alexander McQueen sliced tailored tuxedo jacket and trousers, complemented by David Yurman jewelry.
The connection with the Lower East Side Girls Club during the evening sparked meaningful discussions about women’s role in making a positive impact on each other’s lives. It’s worth noting that the organization’s primary goal is to provide opportunities and support for women and gender-diverse young people, while also fostering a sense of community.
According to Johansson, it is important to write your own story. The actress considers herself fortunate for having worked with several talented female directors, producers, and writers from a young age. She reminisced her experience with her first film, Manny and Lo, which was written and directed by Lisa Krueger. Johansson revealed that the movie had a positive impact on her, as it introduced her to the idea of women creating stories for younger women to follow in their footsteps. The film revolves around sisterhood and how women support each other in difficult times, and Johansson believes it was the start of her journey.
Engaging in conversations with other women can reveal that we share similar experiences. Almost all of us have struggled with doubters or have been undervalued at some point in our lives. As we connect with more women, we become more aware of our shared circumstances. As mothers of daughters, we are now capable of creating a positive impact by paving the way for them and future generations. You can visit www.girlsclub.org to donate or find out about mentorship and volunteering opportunities to support the Lower East Side Girls Club.
